Many brands have become popular amongst beauty influencers on social media apps such as Tik Tok and Instagram. Both new and older hair, nail, and makeup products are coming to light, especially since beauty is a popular topic at the moment. These trending beauty items right now include products from brands such as Olaplex, Beetles Gel Polish, Rare Beauty, and E.l.f. Want to stay tuned on the latest highly talked about products? Here are some trending beauty products on social media right now!

Olaplex has become a widely talked about brand, well known for its hair treatment products. They create hair serums, dry shampoo, shampoo and conditioner, and hair oils. These treatments are slowly working and should be used monthly. Olaplex’s products are targeted to restore your hair to its natural, healthy state by restoring hair bonds. Their products not only work well on bleached hair but also heat damaged hair. If you are looking to restore your hair, many salons use this hair treatment and also sell the product.

The Dyson Airwrap has been advertised by many public figures through Tiktok, and Instagram. The Dyson includes five attachments to style your hair and a case. This product is a heatless alternative to curling or straightening your hair by using air to blow dry your damp hair and style it at the same time. This product is made for longer hair and allows you to do out-of-salon blowouts. Currently, the Dyson Airwrap is on the market for $600 and is sold at Ulta and Sephora.

A popular nail brand has been Beetles. Beetle nail polishes have become widely talked about on Tiktok. Many people are starting to learn how to do gel x nails at home, and this is a perfect starter kit! Their polishes are odorless and easy to apply. Beetles offers many different kits that include a gel lamp, nail cutters, and fake nails. These kits also supply directions if you are a starter. Beetles’ website shows a variety of different polish colors at a cheap price, offering holiday sales. You can buy their products on their website, or through Amazon.
Another popular nail brand is OPI, this is a nail polish commonly used in nail salons. OPI is a popular drugstore brand but is very good quality. They make gel nail polish, and normal polishes that are long-lasting and easy to apply. Their products are more expensive but are worth the price for the quality of the polish. Not only are their polishes fast drying, but are full coverage with a wide variety of colors.

Essie is also a trending brand, widely used, and is salon quality with hundreds of colors, and catchy names. Three of their most popular lines are expressie, gel couture, and their original polishes. Essie polishes are very convenient and offer fast-drying nail polishes that are still good quality. Their products are on the more expensive brand but are definitely worth the money. You can find their products online, in local drug stores, and in department stores such as Walmart or Target.

Rare Beauty, Selena Gomez’s brand, specifically her blush, has become popular throughout social media, especially Tik Tok. This blush costs $23 and is sold on both the Rare Beauty website and Sephora, both online and in-store. There are 13 different shades with pink, purple, orange, and red tones. This product gained popularity for the pigment since only a dot of the product will go a long way.

Charlotte Tilbury, specifically the contour wand has gained popularity on social media for a while now. The contour wand has become popular for both formula and packaging since the packaging has a cushion applicator. This is something that was new for the makeup industry at the time, and many couldn’t wait to try it. The contour wand is a liquid formula, which some argue doesn’t blend out easily, and doesn’t have a lot of product for the price. There are also 2 shades available including fair/medium and medium/dark. This product costs $42 and can be bought from Sephora and on the Charlotte Tilbury website.

E.l.f Halo Glow is a cheaper alternative for the Charlotte Tilbury Flawless Filter. This is why it has become such a popular product amongst beauty influencers on Tik Tok. This product costs $14 and can be bought from CVS, Target, Ulta, and E.l.f Websites. There are 8 different shades ranging from Fair to Rich, but some argue the shade range is too orange for people with pale skin. The Halo Glow comes in a 1.06 fl oz bottle and works well to make you have glowing skin. It can be used as a highlighter, primer, or light foundation.

E.l.f Power Grip primer has become a well-known primer thanks to social media. The brand E.l.f is well known for affordable makeup, more recently, for its dupes for high-end brands such as Charlotte Tilbury and Milk. Milk came out with their HydroGrip primer which ranges from $20-$40 dollars, depending on the size. The Power Grip primer is a cheaper alternative, costing $10 from Target, Ulta, E.l.f website, or CVS. They have also come out with a Niacinamide Power Grip primer, costing the same.

The Glow Recipe Niacinimide Watermelon Dew Drops have become very popular on apps such as Tik Tok, for the dewy effect it has on your face. This product can be used as a primer or by itself for a natural glowy look. These drops include niacinamide, which works to hydrate your face and smell like watermelon, making it a popular product. These drops cost $20 to $35, depending on the size. There are 2 sizes available: 0.5 fl oz and 1.35 fl oz. These can be purchased in Sephora and Kohls.